This quantitative survey study of 136 randomly selected respondents investigates the degree of verticalintegration in the Swedish commercial printing industry. The results show that vertical integration iscommonly used both by digital printing firms and conventional printing firms. The results of this studyshow that the overall integration in the commercial printing industry in Sweden is high and providingother services than printing is important. In total these complementary integrated services constituteapproximately a quarter of the total revenues. There is no significant difference in how different firmschoose to integrate depending on the size of the firm, which implies that there is a more general need ofbeing vertically integrated within the printing industry. Furthermore, previous research suggests thatvertical integration plays an important roll in success for digital printing and digital printing firms for beingcompetitive in the digital printing industry. This is due to the strategic importance of controlling a largepart of the value system. Nevertheless, this study shows that the level of integration between digitalprinting firms and conventional printing firms did not differ. This lack of difference can be oneexplanation for the hard competition between digital printing firms and conventional printing firms thatthe industry is experiencing.