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Limits to Sami tourism development: The case of Jokkmokk
Umeå University, Faculty of Social Sciences, Department of Social and Economic Geography.
2009 (English)In: Journal of Ecotourism, ISSN 1472-4049, Vol. 8, no 2, 115-127 p.Article in journal (Refereed) Published
Abstract [en]

Indigenous populations are frequently used in tourism promotion and marketing. This is also true for the Sami people in northern Europe. In the area, sometimes called Europe's last wilderness, the Sami and their culture are epitomised as a main asset for a growing tourism industry. Previously this has caused problems and irritation among the Sami. Nevertheless, tourism development is indeed also seen as a potential solution to problems affecting the Sami society, offering new sources of income and future employment in situ. Against this background, it is an interesting notion that only few Swedish Sami choose to make a living within tourism. Instead, tourism appears to be a complementary activity to reindeer herding only. Hence, the purpose of this article is to analyse constraints preventing Sami from getting more involved in tourism development. The article mainly draws on a study conducted in Jokkmokk, Sweden. Here, interviews were carried out with Sami tourism entrepreneurs who were also members of local cooperatives for reindeer husbandry. The results of the study indicate that cultural norms and legal obstacles form the main limitation for Sami tourism development.

Place, publisher, year, edition, pages
Routledge , 2009. Vol. 8, no 2, 115-127 p.
Keyword [en]
indigenous tourism, Sami, Sweden, regional development, reindeer husbandry
National Category
Social and Economic Geography
Research subject
Social and Economic Geography
URN: urn:nbn:se:umu:diva-22724DOI: 10.1080/14724040802696015OAI: diva2:217807
Friluftsliv i förändring / Outdoor Recreation in Change
Available from: 2009-05-15 Created: 2009-05-15 Last updated: 2012-08-20Bibliographically approved

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Müller, Dieter K.
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