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Brand equity: an empirical study in the business-to-business context
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2008 (English)Licentiate thesis, comprehensive summary (Other academic)
Place, publisher, year, edition, pages
Umeå: Handelshögskolan vid Umeå universitet , 2008. , 99 p.
, Företagsekonomiska publikationer, ISSN 0349-2230 ; 205
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:umu:diva-23109OAI: diva2:220176
Handelshögskolan vid Umeå universitet, 90187, Umeå
2008-12-02, Samhällsvetarhuset, S104, Umeå universitet, Umeå, 13:15 (English)
Available from: 2009-08-06 Created: 2009-05-29 Last updated: 2011-03-17Bibliographically approved

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Ossipenko, Galina
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Umeå School of Business
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