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Brand equity: an empirical study in the business-to-business context
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2008 (English)Licentiate thesis, comprehensive summary (Other academic)
Place, publisher, year, edition, pages
Umeå: Handelshögskolan vid Umeå universitet , 2008. , 99 p.
Series
Företagsekonomiska publikationer, ISSN 0349-2230 ; 205
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:umu:diva-23109OAI: oai:DiVA.org:umu-23109DiVA: diva2:220176
Distributor:
Handelshögskolan vid Umeå universitet, 90187, Umeå
Presentation
2008-12-02, Samhällsvetarhuset, S104, Umeå universitet, Umeå, 13:15 (English)
Opponent
Supervisors
Available from: 2009-08-06 Created: 2009-05-29 Last updated: 2011-03-17Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
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