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"Spelar roll": -En studie av Folksams kunders varumärkesuppfattning
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2009.
Keyword [sv]
mervärde, Folksam, varumärke, värde, värderingar, Service Dominant Logic
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-23528OAI: oai:DiVA.org:umu-23528DiVA: diva2:225000
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2009-06-25 Created: 2009-06-23 Last updated: 2009-06-25Bibliographically approved

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fulltext(968 kB)237 downloads
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File name FULLTEXT01.pdfFile size 968 kBChecksum SHA-512
743f6eb949318bf971633d66319cb5b43d6a23da5a87b0513ab1966107556987937bfaf44114bb166659cb56edc200fc3dc3d17cd2a9b35376f1e8e1010068b5
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf