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Servicescape: - hur används det för att höja kundens upplevelse?
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Företagen försöker skapa en tilltalande lokal för kunden, dockinte på ett organiserat och systematiskt sätt. Ingen avrespondenterna vid intervjun hade vetskap om servicescapebegreppet och hur stor påverkan det har för kundens upplevelseav tjänsten. Ett mer aktivt och förbättrande av servicescapedimensionerna inom företagen bör skapa en bättre upplevelseför kunden.

Place, publisher, year, edition, pages
2009. , 82 p.
Keyword [sv]
Servicescape, design, upplevelser, marknadsföring, servicescape dimensionerna; färg, ljus, ljud, lukt.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-30081OAI: oai:DiVA.org:umu-30081DiVA: diva2:279384
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-12-03 Created: 2009-12-03 Last updated: 2009-12-03Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf