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The Order of Logics in Swedish Sport: Feeding the hungry beast of result orientation and commercialization
Umeå University, Faculty of Social Sciences, Department of Education.
Umeå University, Faculty of Social Sciences, Department of Education.
2009 (English)In: European Journal for Sport and Society, ISSN 1613-8171, Vol. 6, no 2, 29-42 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of this study was to analyse the dominant logics (Bettis & Pralahad, 1995) that set the stage for the Swedish sports movement. The study was made within the conceptual framework of institutional theory (DiMaggio & Powell, 1983) and the concept of design archetypes (Greenwood & Hinings, 1988). Data were collected using semi-structured interviews with six respondents representing six Swedish voluntary sports clubs. The results reveal a design archetype emerging from the Swedish sports movement that is influenced by three dominant logics; the sport-for-all logic, the result-oriented logic and the commercialization/ professionalization logic. It is proposed that there is an order in these logics where the sport-for-all logic, promoted by the sports movement itself, is overshadowed by forces orig-inating from the open market and the inherent performance focus of competitive sports, i.e. the commercialization/professionalization logic and the result-oriented logic. Furthermore, it is argued that this order of logics originates from the implementation of attitudes and values in organizational structures that reflect the result-oriented and commercialization/profession-alization logics.

Place, publisher, year, edition, pages
Münster, Germany: European Association for Sociology of Sport (eass) , 2009. Vol. 6, no 2, 29-42 p.
Keyword [en]
design archetype, dominant logic, voluntary sport club
National Category
URN: urn:nbn:se:umu:diva-30987OAI: diva2:290201
Available from: 2010-01-26 Created: 2010-01-26 Last updated: 2013-08-13Bibliographically approved

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Stenling, CeciliaFahlén, Josef
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