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The environmental concern and the marketing communications of car manufacturers.: A comparative case study of two carmakers.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2009 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2009. , 88 p.
Keyword [en]
marketing communication, car industry, green marketing
National Category
Business Administration
URN: urn:nbn:se:umu:diva-32847OAI: diva2:306296
Social and Behavioural Science, Law
Available from: 2010-03-29 Created: 2010-03-29 Last updated: 2010-03-29Bibliographically approved

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Platel, Lea
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