umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Situationer och varumärkeslojalitet: Hur återkommande köp- och konsumtionssituationer är kopplade till konsumenters varumärkeslojalitet
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2010 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The thesis focuses on the measurement of situational factors affecting brand loyalty in purchases and consumption. A survey is conducted using previously developed scales and 199 respondents. Results show that for the particular product category (ready-to-drink recovery drinks), purchase frequency and the product experience have stronger effects on loyalty than do situational factors such as type of activity and perceived stress. Implications for managers are discussed and suggestions for further research is presented.

Place, publisher, year, edition, pages
2010. , 78 p.
Keyword [sv]
Varumärkeslojalitet, situation, köpsituation, återhämtningsdryck
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-35042OAI: oai:DiVA.org:umu-35042DiVA: diva2:328440
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-05 Created: 2010-07-02 Last updated: 2010-07-05Bibliographically approved

Open Access in DiVA

fulltext(3053 kB)1049 downloads
File information
File name FULLTEXT01.pdfFile size 3053 kBChecksum SHA-512
ec3a14b6541a49e3fb2d10a31466bf9c9e3608fe6673c0fe6930994e2707f11faab39ea3e3925d9646a8b116690b07da626a7234750b169b784117306b8c88f4
Type fulltextMimetype application/pdf

By organisation
Umeå School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 1052 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 279 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf