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Corporate citizenship and the citizen consumer: Introducing the CC matrix
Umeå University, Faculty of Social Sciences, Umeå School of Business.ORCID iD: 0000-0003-2593-9439
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2010 (English)In: Corporate social responsibility: Challenges and practices / [ed] Dobers, P., Stockholm: Santérus Academic Press , 2010Chapter in book (Other academic)
Abstract [en]

This chapter addresses the concept of corporate citizenship (CC) which has gained increasing attention both in society in general and in academic circles. Based on a review of the concepts of corporate social responsibility and CC we argue that the debate on CC has been developed in a promising way the last few years. Although the extended view of CC, which views corporations as administering citizenship rights, is a theoretical advancement there is also an apparent lack of focus on individual citizens in order to understand responsibility-taking in society overall. We address this problem by introducing the notion of political consumerism and citizen consumers into the CC conceptualization. By analyzing the responsibilities of both corporations and citizens the possibility of achieving a sustainable future is increased. From this line of arguing we develop a conceptual model, called the CC-matrix, in which we describe the consumer inclusion into the academic CC debate. Thereafter, we discuss the model in depth and present some ideas for future research into corporate and consumer responsibilities for sustainability.

Place, publisher, year, edition, pages
Stockholm: Santérus Academic Press , 2010.
Keyword [en]
Corporate citizenship, corporate social responsibility, consumer responsibility, political consumerism, sustainability
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:umu:diva-35594ISBN: 978-91-7335-012-9OAI: diva2:345387
Available from: 2010-08-25 Created: 2010-08-25 Last updated: 2014-10-29Bibliographically approved

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