umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Hur har den finansiella krisen påverkat Västerbottens läns främsta damfotbollsföreningar: - Avseende sponsring
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

 

This study is made, on behalf of Västerbottens Fotbollsförbund, with the purpose to investigate how the 2008 financial crisis have affected the sponsorship to the voluntary sports sector in the Västerbotten region, with focus on the womens elite football teams. The background of this study was to investigate the effect of the financial crisis to help the voluntary organizations in the future. The study was carried out with a qualitative approach as depth interviews with ten people representing both the voluntary organizations and the sponsoring companies, which one was a previous sponsor. To understand and interpret the result of the interviews we used models such as the stakeholder model, the A-ERIC model and a communication model for sponsorship from literature such as Donaldson and Preston (1995), Mitchell et. al. (1997) and Jiffer and Roos (1999). The result indicated that the financial crisis of 2008 had an effect on the voluntary sport sector in Västerbotten on many different levels. The voluntary organizations work differently today towards sponsors than they did a couple of years ago but this has nothing to do with the financial crises. It is rather a procedure they are going through to keep the companies interested. The result also evinced that communication is important to establish a good relation, but this has not changed during the crisis.

Place, publisher, year, edition, pages
2010.
Keyword [sv]
sponsring, finansiell kris, stakeholder, intressenter, association, det ideella föreningslivet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-35698OAI: oai:DiVA.org:umu-35698DiVA: diva2:346330
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-08-31 Created: 2010-08-31 Last updated: 2010-08-31Bibliographically approved

Open Access in DiVA

fulltext(457 kB)339 downloads
File information
File name FULLTEXT01.pdfFile size 457 kBChecksum SHA-512
7bafc13def1d4971ac27199897775d92900eceb821970942a66faf6ffc8c859bd404c93e0b8b7839517fd913fc3778da650c94e1767411584a1d107c99f542f2
Type fulltextMimetype application/pdf

By organisation
Umeå School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 339 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 148 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf