Broadening the horizon whilst using ones environment: Case studies exploring environmental influence on SMEs international expansion.
Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Globalization and technological progress are the two issues influencing our lives to a great extent nowadays. Indeed, national borders between countries are blurring in terms of cultural differences. The information overflow around us is evident. Progressing convergence is making the Earth a homogeneous entity. This, in turn, might be perceived as desirable or harmful, depending on one’s standpoint; however, it is having a strong impact on the world of business, among others.
This research investigates internationalization of two companies embedded in the clustered Swedish music industry. At first, the process is analyzed making use of many theoretical concepts in order to get a holistic picture, which results in an eclectic approach. Later on, the environment is studied to find out how it had determined the companies’ development, international potential and therefore foreign expansion.
The result indicates congruent evidence that the companies’ successful rapid internationalization is derived from their embeddedness in the Swedish music environment. A strong synergetic relationship between networking, learning and resource acquisition is identified to be strongly enhanced by environmental conditions and its legacy. Therefore, competitive advantage in international markets of the globalized world is still locally embedded.
Keywords: SME’s internalization process, Toontrack AB, Propellerhead AB, Cluster, Environment, Swedish music industry, networks, born global, resources.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:umu:diva-37503OAI: oai:DiVA.org:umu-37503DiVA: diva2:360953
UppsokSocial and Behavioural Science, Law
Bengtsson, Maria, Professor
Nilsson, Kerstin, studierektor