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"Cause-Related Marketing, Win-Win-Win?": A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010. , 62 p.
Keyword [en]
Business Ethics, Corporate Social Responsibility (CSR), Cause-Related Marketing (CRM), The Pink Ribbon
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-38325OAI: oai:DiVA.org:umu-38325DiVA: diva2:374954
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-12-07 Created: 2010-12-06 Last updated: 2012-10-02Bibliographically approved

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fulltext(1272 kB)2086 downloads
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Type fulltextMimetype application/pdf

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Stark, CarolineBerggren, Jonas
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf