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Social identity in action: a mediated discourse analysis of pseudonymous blogging
Umeå University, Faculty of Arts, Humlab.
2011 (English)In: Tracking discourses: politics, identity and social change / [ed] Annika Egan Sjölander & Jenny Gunnarsson Payne, Lund: Nordic Academic Press , 2011Chapter in book (Other academic)
Abstract [en]

This article will deconstruct the social identity pseudonymous blogger through the mapping of identity elements in the presentation posts of two bloggers, and compare these identity elements to a sample of the mass media’s presentation of the same two bloggers. I begin this chapter by setting the discourses of diary writing and journalism in historical contexts and relate these contexts to the practice of blogging. I will then argue that the two discourses inform the categories cultural projections and societal currents in Norris’ (2004) multimodal framework. I then use Scollon and Scollon’s (2004) nexus analysis and Norris’ (2004) multimodal framework in order to examine the blogs BitchPhd and Belle de Jour. The aim is to examine the construction of pseudonymous social identities in action, and to map the construction of pseudonymous social identities in action, and how these constructions dictate, and are dictated by, social practices.

Place, publisher, year, edition, pages
Lund: Nordic Academic Press , 2011.
Keyword [en]
blogging, Belle de Jour, Bitch PhD, discourse analysis, mediated discourse analysis
National Category
General Language Studies and Linguistics
Research subject
URN: urn:nbn:se:umu:diva-38415ISBN: 978-91-85509-39-3OAI: diva2:377487
Available from: 2010-12-14 Created: 2010-12-14 Last updated: 2011-11-03Bibliographically approved

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Hendrick, Stephanie F.
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