På spaning efter den populärkulturelle Bergman: Om att vända på bilden av en filmskapare
2010 (Swedish)In: Kulturella perspektiv - Svensk etnologisk tidskrift, ISSN 1102-7908, Vol. 19, no 4, 2-14 p.Article in journal (Refereed) Published
Ingmar Bergman’s name is virtually synonymous with intellectual European films and high culture but lately scholars have been trying to show that Bergman worked in a variety of fields, including popular culture, and that his work often was commercial, popular and more easily accessible than his auteur image would suggest. This article explores some of the soap commercials that Bergman made in the early 1950s, which still remain a little known part of his oeuvre. The focus also lies on the publication of Bergman’s scripts as serial “filmnovels” in the weekly women’s magazine Allers Familjejournal (1959–1967) and on the transformation of the image of Bergman by his popular later works Scenes from a Marriage (1973) and Fanny and Alexander (1982) and through famous images that reappear throughout the spectrum of popular culture, most notably the image of Death from The Seventh Seal (1957).
Place, publisher, year, edition, pages
Umeå: föreningen Kulturella Perspektiv vid Umeå universitet , 2010. Vol. 19, no 4, 2-14 p.
Ingmar Bergman, high culture, popular culture, commercial, women’s magazine, soap opera
Studies on Film General Literature Studies Media and Communications
Research subject Literature; medie- och kommunikationsvetenskap
IdentifiersURN: urn:nbn:se:umu:diva-38455OAI: oai:DiVA.org:umu-38455DiVA: diva2:378127
Titel på engelska:
In Search of the Bergman of Pop Culture:Reevaluating the Image of a Filmmaker2010-12-152010-12-152011-10-10Bibliographically approved