Places on Öland: billlboards in the geography of showing!
(English)Manuscript (preprint) (Other academic)
Knowledge about the impacts and consequences of restructuring for rural areas is important in order to sustain and develop the local labor market. Tourism has become an alternative development for many rural areas and in the effort to attract visitors and investors, local places are commodified. The distinctiveness of local places has an essential role to play in tourism development, marketing and consumption. In traditional tourism destinations with a rural location, tourism already has a strong position in the local livelihood system. However, restructuring and increasing competition is challenging for traditional destinations and many are struggling to rejuvenate their destination image. The uniqueness of distinct places becomes raw material for this struggle and the local nature, culture, art and food are used to promote the destinations and to revitalize tourism places. The results of this article show that in these processes, the local entrepreneurs and tourism enterprises have an important role to play.
Tourism, local food, culture, heritage, labor market and entrepreneurship
Social and Economic Geography
Research subject Social and Economic Geography
IdentifiersURN: urn:nbn:se:umu:diva-40665OAI: oai:DiVA.org:umu-40665DiVA: diva2:401876