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From innovation to utility:  a study of small firms’ use of the Internet in Sweden  
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2010 (English)In: The six senses: the essentials of marketing: conference proceedings / [ed] Beckmann, S.C., Ringberg, T., and Ritter, T., Copenhagen: European Marketing Academy , 2010Conference paper (Other academic)
Place, publisher, year, edition, pages
Copenhagen: European Marketing Academy , 2010.
Keyword [en]
Online channel, marketing, innovation, exploration, exploitation, two-wave
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:umu:diva-42875ISBN: 9788792569011OAI: diva2:410615
The 39th European Marketing Academy Conference (EMAC), Copenhagen, Denmark
Available from: 2011-04-14 Created: 2011-04-14 Last updated: 2011-12-19Bibliographically approved

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Vanyushyn, Vladimir
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Umeå School of Business
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