From innovation to utility: a study of small firms’ use of the Internet in Sweden
2010 (English)In: The six senses: the essentials of marketing: conference proceedings / [ed] Beckmann, S.C., Ringberg, T., and Ritter, T., Copenhagen: European Marketing Academy , 2010Conference paper (Other academic)
Place, publisher, year, edition, pages
Copenhagen: European Marketing Academy , 2010.
Online channel, marketing, innovation, exploration, exploitation, two-wave
Research subject Business Studies
IdentifiersURN: urn:nbn:se:umu:diva-42875ISBN: 9788792569011OAI: oai:DiVA.org:umu-42875DiVA: diva2:410615
The 39th European Marketing Academy Conference (EMAC), Copenhagen, Denmark