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Annonsering och produktplacering i sociala medier: En studie i hur annons- och produktplaceringsmarknaden fungerar i bloggvärlden
Umeå University, Faculty of Social Sciences, Department of Informatics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Today it is very common to use different kinds of social media to connect with each other and get the latest updates on things. Some people today also feel that they want to share their lives by writing a public blog. The blog-market has exploited the last few years and today blogging is about a lot more than just getting attention by writing about your day. Many young bloggers make money by having advertisements and by doing product placements on their blogs. This study investigates the relationship between companies and bloggers. By doing interviews with bloggers and an ad agency business the study finds out how the ad and product placement industry on blogs works. The study shows that bloggers must have at least 10 000 unique readers each week, have a stylish design and have sensible content if they want to initiate cooperation with an ad agency business. The person who is blogging decides the content of the ads. Even if companies tries to take advantages of bloggers who have lots of readers the study shows that in the end the blogger is the one who has the power to decline ads and product placements that they don’t think their readers would approve of.

Place, publisher, year, edition, pages
2011. , 25 p.
Series
Informatik Student Paper Bachelor (INFSPB), SPB 2011.17
Identifiers
URN: urn:nbn:se:umu:diva-45152OAI: oai:DiVA.org:umu-45152DiVA: diva2:426252
Educational program
Programmet för Digital Medieproduktion
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-23 Created: 2011-06-23 Last updated: 2011-06-23Bibliographically approved

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Annonsering och produktplacering i sociala medier(180 kB)610 downloads
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5174b8acd1a28775a3c043dffea65b1bb769a682a7ba58a38a8163056f6af8280c7816ca26b2633dc729a73a2fbb80a712f537ea02a4e1c626cf3a6c1ae497b5
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf