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Tryckt eller Digitalt?: Annonsörernas tankar om läsplattan som framtidens kommunikationskanal för tidningsbranschen.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011. , 54 p.
Keyword [sv]
tidning, ipad, läsplatta, surfplatta, marknadsföring, reklam, tryck, digitalt, relationsmarknadsföring, konsumentbeteende, kvalitativa intervjuer, marknadsföring, segmentering
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-45590OAI: oai:DiVA.org:umu-45590DiVA: diva2:431763
External cooperation
Uppsok
Social and Behavioural Science, Law
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Examiners
Available from: 2012-05-02 Created: 2011-07-24 Last updated: 2012-09-21Bibliographically approved

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fulltext(2480 kB)331 downloads
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File name FULLTEXT03.pdfFile size 2480 kBChecksum SHA-512
56cfaecf1fb34aa9e332574f492d1989c3b201fecc14f0168a6bb0c8308e9117157257b84e6e5d370a250568b1caa2268ed9e853db63693a83caa68bdf2498b8
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf