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Narrativitet på YouTube: Blir YouTube-klipp mer omtyckta om de är narrativa?
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [sv]


Narrative has a big impact on movies, tv-shows, books and art. But does narrative always matter? This paper is about narratives and its importance on the webpage called YouTube. Thru our research we wanted to find an answer to the question: if narrative storytelling is a part of making a video on YouTube successful. We used ten videos from YouTube that was popular in June 2011. There were only four videos out of ten that we classed as being narrative using models. But during our interviews with the informants it turned out that their favorite videos out of the ten were the ones we classed as having no narrative. In fact the video that the informants liked the least were one of the videos we said was narrative. Because of the data we got during our survey and interviews and YouTube having millions of videos, we found it difficult to say how big impact narrative really has on YouTube videos.

Place, publisher, year, edition, pages
2011. , 40 p.
Informatik Student Paper Bachelor (INFSPB), SPB 2011.26Informatik Student Paper Bachelor (INFSPB)
National Category
Media and Communications
URN: urn:nbn:se:umu:diva-48036OAI: diva2:446239
Social and Behavioural Science, Law
Available from: 2011-10-06 Created: 2011-10-06 Last updated: 2011-10-06Bibliographically approved

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Narrativitet på YouTube(1072 kB)424 downloads
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Hermansson, Cajsa-ToraWendel, Angelica
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