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Competitive and Flexible Company Structures using Vertical Integration and Cooperation: Empirical studies of the Commercial Printing Industry
KTH.
2009 (English)In: 23rd ANZAM Conference 2009: Sustainability Management and Marketing, 2009Conference paper, Published paper (Refereed)
Abstract [en]

This paper investigates how company structures, with respect to vertical integration and cooperation, affect the competitive advantages and resource flexibility within the fragmented and highly competitive Swedish printing industry. The results are based on five qualitative case studies and one quantitative survey study. The results demonstrate that vertical integration is widely used and is important to get competitive advantages within the industry. The main reasons are customers call for a full service provider and the need for integrating adjacent activities in the value chain to ensure fast deliveries and steady and appropriate input to production units. However, the findings suggest that due to heavy costs, cooperation is used to increase firms’ resource flexibility to control necessary resources.

Place, publisher, year, edition, pages
2009.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:umu:diva-49286OAI: oai:DiVA.org:umu-49286DiVA: diva2:454188
Conference
23rd ANZAM Conference 2009, Melbourne, Australia, 2-4 December 2009
Available from: 2011-11-06 Created: 2011-11-06 Last updated: 2011-11-07Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf