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Gas eller?: En kvalitativ studie om varumärkesuppbyggande i extrema tillväxtföretag
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2011 (Swedish)Independent thesis Basic level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011. , 80 p.
Keyword [sv]
CBBE, differentiering, gasellföretag, omvärldsbevakning, positionering, varumärke, varumärkeskapital, varumärkeslojalitet, Word-of-Mouth
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-49844OAI: oai:DiVA.org:umu-49844DiVA: diva2:458157
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-11-24 Created: 2011-11-21 Last updated: 2011-11-24Bibliographically approved

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fulltext(1433 kB)312 downloads
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File name FULLTEXT02.pdfFile size 1433 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf