CAD and Consequences in the Swedish Architectural Industry
2003 (English)In: Services Marketing Quarterly, ISSN 1533-2969, E-ISSN 1533-2977, Vol. 25, no 2, 25-41 p.Article in journal (Refereed) Published
As an example of technology shaping the marketing environment, this paper reports on the impact of the introduction of computer assisted design (CAD) capabilities into the architectural industry in Sweden. Change is addressed at three levels-in the process of producing output, in the output itself, and in the industry as an apparent consequence of the technological introduction. It is observed that there has been a division in the industry-one segment representing a rather traditional approach to architectural services, the other a more business-oriented, adopter segment. Results are interpreted in terms of a structurational theory of technology. Understanding is discussed both in terms of technology adoption as well as the nature of professional services.
Place, publisher, year, edition, pages
Taylor & Francis , 2003. Vol. 25, no 2, 25-41 p.
Professional services, information technology, industry structure, technology adoption, structuration model, niching strategies
Research subject Business Studies
IdentifiersURN: urn:nbn:se:umu:diva-50187DOI: 10.1300/J396v25n02_03OAI: oai:DiVA.org:umu-50187DiVA: diva2:459804