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Market orientation in Nordic banks: Does nationality matter?
School of Economics and Management, University of Aarhus, Aarhus, Denmark.
School of Economics and Management, University of Aarhus, Aarhus, Denmark.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Department of Management and Organization, Swedish School of Economics and Business Administration, Vasa, Finland.
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2003 (English)In: European Journal of Marketing, ISSN 0309-0566, Vol. 37, no 11, 1818-1841 p.Article in journal (Refereed) Published
Abstract [en]

Neither market orientation nor the possible link to performance is easily achieved and in various countries companies may organize differently to cope with the information-processing and customer-responding challenges. Nationwide surveys in banks in Denmark, Finland, Norway, and Sweden indicate that a path to performance involves innovations such as “supported empowerment” though there are differences in the antecedents of market orientation. Thus the most distinct Scandinavian ways to improvements may be found in Sweden. Especially Swedish banks and to a lesser extent Finnish banks are upfront in their use of “the technology of customer-focusing”. Nevertheless, the overall analyses based on rigorous structural equation modeling lead to the estimation of a model reflecting causal relationships which seem to be independent of nationality.

Place, publisher, year, edition, pages
Emerald , 2003. Vol. 37, no 11, 1818-1841 p.
Keyword [en]
Banking, Customer relations, Empowerment, Market orientation, Scandinavia
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:umu:diva-50188DOI: 10.1108/03090560310495474OAI: diva2:459807
Available from: 2011-11-28 Created: 2011-11-28

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