The Construction Company Through the Lens of Service Management: Inferences From Sweden
2012 (English)In: Services Marketing Quarterly, ISSN 1533-2969, E-ISSN 1533-2977, Vol. 33, no 2, 155-176 p.Article in journal (Refereed) Published
The construction industry and firms within it are unique insofaras they exist midway between manufacturing and services production.In this article, we suggest that, even if the outputs arephysical, operations tend to be service oriented. Two approachesare taken to clarify the service aspects of a current project inSweden. First, the model of Normann is used to describe the firmand secondly, a blueprint is made to illustrate the fitting withservice theory. To the best of our knowledge, this is the first timethe industry has been analyzed in this manner. Consequently,the findings should have both conceptual and practical relevance.
Place, publisher, year, edition, pages
Taylor & Francis, 2012. Vol. 33, no 2, 155-176 p.
Partnering, Construction industry, Project Management, Service identity, Service blueprinting
IdentifiersURN: urn:nbn:se:umu:diva-54071DOI: 10.1080/15332969.2012.662460OAI: oai:DiVA.org:umu-54071DiVA: diva2:515627