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"It took me about half an hour, but I did it!": Media circuits and affinity spaces around how-to videos on YouTube
Umeå University, Faculty of Social Sciences, Department of Sociology.
2012 (English)In: European Journal of Communication, ISSN 0267-3231, E-ISSN 1460-3705, Vol. 27, no 2, p. 152-170Article in journal (Refereed) Published
Abstract [en]

Combining sentiment analysis and discursive network analysis, this article looks to answer which sentiments characterize YouTube comments discourse, with a specific focus on how- to videos. What are the differences between comments to various types of videos, and which discursive contexts seem to promote positive sentiment and a participatory climate? Furthermore, the aim is to map out a variety of existing user strategies in terms of their degree of participation. What various modes of taking part and/or giving support are made discursively possible, and what degrees of detachment or engagement are expressed through these identified strategies? 

Place, publisher, year, edition, pages
2012. Vol. 27, no 2, p. 152-170
Keyword [en]
Affinity spaces, discourse, informal learning, sentiment analysis, YouTube
National Category
Sociology Communication Studies Media and Communications
Research subject
Sociology
Identifiers
URN: urn:nbn:se:umu:diva-55640DOI: 10.1177/0267323112443461ISI: 000304909400003OAI: oai:DiVA.org:umu-55640DiVA, id: diva2:528496
Available from: 2012-05-28 Created: 2012-05-25 Last updated: 2017-12-07Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf