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Development of Web Service Integration and Advertisement Campaign Design Interface
Umeå University, Faculty of Science and Technology, Department of Computing Science.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Ad Gateway is a product which provides targeting of online advertisements. This thesis

focuses on improving its web based admin interface, used for defining targeting properties

as well as creating the advertisements. First by integrating the system with third party

web services used for storage of advertisement campaigns, called advertisement providers,

allowing advertisement to be retrieved and uploaded directly to their servers. Later to extend

the admin interface with new functionality, including the ability preview advertisement

campaigns before pushing them to a live environment. The thesis performs an evaluation of

different technologies for developing rich internet applications, such as HTML5, JavaScript,

Adobe Flash and Microsoft Silverlight. HTML5 and JavaScript was determined to be best

suited technologies for implementing the new functionality.

Place, publisher, year, edition, pages
, UMNAD, 905
National Category
Engineering and Technology
URN: urn:nbn:se:umu:diva-56479OAI: diva2:535130
External cooperation
Dohi, Sweden, Linus Mähler Lundgren
Educational program
Master of Science Programme in Computing Science and Engineering
Available from: 2012-06-19 Created: 2012-06-19 Last updated: 2012-06-19Bibliographically approved

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