Implementing Tourism Events: The Discourses of Umeå's Bid for European Capital of Culture 2014
2012 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 12, no 2, 164-180 p.Article in journal (Refereed) Published
Regional competitiveness has become a truism for many places today. In line withthis “competitive discourse”, planners in Umea°, Northern Sweden, are seeking to create a “sticky”place where capital and people are attracted by enhancing the cultural sector through the hosting of events. By implementing the bid for the title of European Capital of Culture in 2014 through a positive growth-oriented discourse, it is hoped that a multitude of stakeholders will come together in a network of “co-creation”, and enhance an image of the city as a creative and gushing place with endless development possibilities. This paper studies how a development proposal is implemented among the stakeholders by seeking to create positive expectations. With a point of departure in stakeholder theory and interdiscursive analysis, this study explores the role of discourse in stakeholder dynamics and engagement. The results of this study show that implementation is not merely a marketing process, but different opinions will emerge that may contest the “official” discourse, and that the outcomes of the implementation strategy may be hard to control unless the “official” discourse is consciously elaborated to adapt to these counter-discourses.
Place, publisher, year, edition, pages
Taylor & Francis, 2012. Vol. 12, no 2, 164-180 p.
Stakeholder theory, event tourism, discourse, legitimate stakeholders, “co-creation”, Umea°, ECOC 2014, bid for events
Social and Economic Geography
Research subject Social and Economic Geography
IdentifiersURN: urn:nbn:se:umu:diva-56744DOI: 10.1080/15022250.2011.647418OAI: oai:DiVA.org:umu-56744DiVA: diva2:537284