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The effects of beneficial attributes on satisfaction and loyalty in a B2B goods setting: A study of the European body builder market
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2012 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , 88 p.
Keyword [en]
Beneficial attributes, satisfaction, loyalty, behavioral loyalty, attitudinal loyalty, B2B, industrial decision making
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-57069OAI: oai:DiVA.org:umu-57069DiVA: diva2:539329
External cooperation
VBG
Educational program
International Business Program
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-07-04 Created: 2012-07-03 Last updated: 2012-09-06Bibliographically approved

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Fulltext(2376 kB)790 downloads
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File name FULLTEXT02.pdfFile size 2376 kBChecksum SHA-512
ffa915a5c57a0bd7199a7c7ee8a423e8c16b73c36d5fd09097e3d5ceab86d1d38741d8c333d920b81e7a42882fef6c5ee4008e5692049e6b51227e1a3b748689
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf