ACCESSIBILITY FOR ILLITERATES IN THE CURRENT BRAZILIAN SOCIETY: INTRODUCING FUNCTIONAL ILLITERATES TO MOBILE BANKING SERVICE
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
The objective of this project is to approximate the functional illiterates population to the society within the Brazilian banking service in a more accessible way: through their personal mobile phones. It aims to enhance the social integration of the illiterate people by experiencing this service developed through a process focusing on their feedback, wishes and expectations augmented with the designer’s background.The mobile phone it is quite accessible in developing countries, like Brazil, and counts on technology that enhances the user's interaction; the banking service is a facilitator concerning the economic life of any citizen. Both aspects were the starting point of this project due their importance in the everyday life and relevance for a person’s autonomy.My personal goal is also to use this project to alert the society about the issues regarding the social life of an illiterate – their difficulties and fears towards daily situations – through a consistent project that can be used as a reference to develop products and services towards this group of potential users.
Place, publisher, year, edition, pages
2012. , 220 p.
interaction design, illiteracy, mobile banking, app, service design
Information Systems, Social aspects Other Humanities not elsewhere specified Design
IdentifiersURN: urn:nbn:se:umu:diva-57092OAI: oai:DiVA.org:umu-57092DiVA: diva2:539691
Subject / course
Degree Project, Interaction Design
Master's Programme in Interaction Design
UppsokSocial and Behavioural Science, Law
Andersson, Niklas, Lecturer, Programme Director