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ACCESSIBILITY FOR ILLITERATES IN THE CURRENT BRAZILIAN SOCIETY: INTRODUCING FUNCTIONAL ILLITERATES TO MOBILE BANKING SERVICE
Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The objective of this project is to approximate the functional illiterates population to the society within the Brazilian banking service in a more accessible way: through their personal mobile phones. It aims to enhance the social integration of the illiterate people by experiencing this service developed through a process focusing on their feedback, wishes and expectations augmented with the designer’s background.The mobile phone it is quite accessible in developing countries, like Brazil, and counts on technology that enhances the user's interaction; the banking service is a facilitator concerning the economic life of any citizen. Both aspects were the starting point of this project due their importance in the everyday life and relevance for a person’s autonomy.My personal goal is also to use this project to alert the society about the issues regarding the social life of an illiterate – their difficulties and fears towards daily situations – through a consistent project that can be used as a reference to develop products and services towards this group of potential users.

Place, publisher, year, edition, pages
2012. , 220 p.
Keyword [en]
interaction design, illiteracy, mobile banking, app, service design
National Category
Information Systems, Social aspects Other Humanities not elsewhere specified Design
Identifiers
URN: urn:nbn:se:umu:diva-57092OAI: oai:DiVA.org:umu-57092DiVA: diva2:539691
External cooperation
Banco Itaú
Subject / course
Degree Project, Interaction Design
Educational program
Master's Programme in Interaction Design
Uppsok
Social and Behavioural Science, Law
Examiners
Available from: 2012-08-27 Created: 2012-07-04 Last updated: 2012-08-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf