Små revisionsbyråers kundrelationer: En kvalitativ studie om hur små revisionsbyråer hanterar sina relationer med småföretag.
Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
This is a qualitative study about small auditing firms and their customer relationships with SMEs. It contains a total of eight interviews, two with audit firms and six with SME’s.
The purpose of the study is to understand how small audit firms manage their customer relationships and if it exist any expectation gaps between the audit firm and the SME.
One of the conclusions is that trust is fundamental and gets stronger over time; it is also linked with the personal relationship between the business owner and the auditor/accountant.
Place, publisher, year, edition, pages
2012. , 72 p.
Relationsmarknadsföring, Revisionsbyrå, Kundrelationer, Konsult, Småföretag
IdentifiersURN: urn:nbn:se:umu:diva-57569OAI: oai:DiVA.org:umu-57569DiVA: diva2:543332
Study Programme in Business Administration and Economics
UppsokSocial and Behavioural Science, Law
Paulsson, Margareta, Universitetslektor
Nylén, Ulrica, Studierektor