umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Små revisionsbyråers kundrelationer: En kvalitativ studie om hur små revisionsbyråer hanterar sina relationer med småföretag.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2012 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This is a qualitative study about small auditing firms and their customer relationships with SMEs. It contains a total of eight interviews, two with audit firms and six with SME’s.

The purpose of the study is to understand how small audit firms manage their customer relationships and if it exist any expectation gaps between the audit firm and the SME.

One of the conclusions is that trust is fundamental and gets stronger over time; it is also linked with the personal relationship between the business owner and the auditor/accountant.

Place, publisher, year, edition, pages
2012. , 72 p.
Keyword [sv]
Relationsmarknadsföring, Revisionsbyrå, Kundrelationer, Konsult, Småföretag
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-57569OAI: oai:DiVA.org:umu-57569DiVA: diva2:543332
Educational program
Study Programme in Business Administration and Economics
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-08-07 Created: 2012-08-07 Last updated: 2012-08-07Bibliographically approved

Open Access in DiVA

fulltext(947 kB)195 downloads
File information
File name FULLTEXT02.pdfFile size 947 kBChecksum SHA-512
a98c75b11513c636f8a38898160ba134e02ce15573a901a7b51e32be0e9c9563a043cb66033c08abd38c9a0af352d2b4445a96d1fb7a5eb9b597874416c439ee
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Westerman, MagnusDemirörs, Emil
By organisation
Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 195 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 191 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf