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Smartphoneapplikationer – ett värdeskapande verktyg?: I bank- och livsmedelsbutiksbranschen
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The smartphone market is growing rapidly, between Google Play and App Store more than 25 billion apps have been downloaded since 2008. Today many companies develop their own smartphone applications (apps) for their customers. We believe that many apps are developed without much consideration about the actual value it brings to the customer, and through them, value for the company. Instead they create applications with hope of keeping the company modern. Developing and implementing apps in a business is neither easy nor free and must therefore add value to the business in some way. By conducting a customer survey, we study customer’s perception and user behaviour of apps from the bank and grocery store business. The survey shows that customers in the grocery store business have very little awareness off these apps. While in the bank business customers have adopted apps in a much higher frequency. With focus on the customer’s perspective this paper discusses the challenges of making "good" apps and the potential of the technology, and thereby suggests ways to develop apps that the customers will recognize and appreciate.

Place, publisher, year, edition, pages
2012. , 47 p.
Informatik Student Paper Bachelor (INFSPB), 2012.15
Keyword [sv]
Smartphone, appar, mobila applikationer, värdeskapande, iOS, Android, Appstore, Google Play.
National Category
Information Systems, Social aspects
URN: urn:nbn:se:umu:diva-57845OAI: diva2:545276
Educational program
Programme in Behavioural Analysis of IT-Environments
Social and Behavioural Science, Law
Available from: 2012-08-20 Created: 2012-08-19 Last updated: 2012-08-20Bibliographically approved

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Viklund, TobiasEliasson, Robert
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