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Branding in the era of Web 2.0: Social media as a platform for transmitting brand identity
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2012 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-58021OAI: oai:DiVA.org:umu-58021DiVA: diva2:546492
Educational program
International Business Program
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-08-24 Created: 2012-08-23 Last updated: 2012-08-24Bibliographically approved

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fulltext(1622 kB)1024 downloads
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File name FULLTEXT02.pdfFile size 1622 kBChecksum SHA-512
e027c163249eea111dff394fe23b9e32bf6db23368988cb6862aad448bde1d4df9e7a9c5185cd77c04a2da681cb4fb1d237792b675dbd8608c7f8cccb231cda1
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf