Volkswagen Trimaran: The first of the automated era
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
According to research there is a high possibility that a car company will introduce an autonomous vehicle to the market around the year 2025. Such prospect presents quite interesting design opportunities.
A major challenge seems to be how to design the experience so that it enables user acceptance of these new kinds of vehicles. Persuading people to feel safe and confident while in a car that drives itself involves breaking a great psychological barrier. For this reason an “inside-out” approach was used to study the user behaviour and map the needs inside an autonomous vehicle. Besides the user-centred approach, this thesis project also considered two other factors as highly influential to the way autonomous vehicles will be designed in the future: branding and technology. It investigated how autonomous driving technology may affect car design and how strategic such development can be for a major automotive manufacturer.
The final design proposal is a compact car that can transport three passengers. The concept takes car sharing into consideration allowing the occupants to choose between having their own private spaces or assuming a participative seating layout. Trimaran concept represents the first of a distinctive new line of smart vehicles for the Volkswagen brand.
Place, publisher, year, edition, pages
autonomous vehicle, design of the car, car’s interior design, technology, autonomous vehicle
IdentifiersURN: urn:nbn:se:umu:diva-58184OAI: oai:DiVA.org:umu-58184DiVA: diva2:548241
Volkswagen, Wolfburg, Germany
Subject / course
Degree Project, Transportation Design
Master's programme in Transportation Design
Horst, Demian, Lecturer