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The effect age and gender have on our will to crowd fund a festival: A survey study
Umeå University, Faculty of Social Sciences, Department of Psychology.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study explored if gender and age were variables that affect our will to crowd fund (funding with many small investors instead of one large). Previous studies have found that men are generally more prone to taking risks than women are and adolescents are more likely to take risks then adults are. They were therefore hypothesized to be more likely to crowd fund. A survey was designed to examine age and gender differences in the respondent’s attitude towards a crowd funded festival. The survey was distributed online as links on webpages and on paper in a shopping mall and got 67 respondents. The study did not show a general gender difference or age difference but pointed to tendencies to the contrary of the hypotheses. That younger adults and men would be more willing to crowd fund could not be proven. This could be due to a lack of respondents, because their willingness to take risks does not apply to crowd funding or because of lacking validity.

Place, publisher, year, edition, pages
2012. , 23 p.
National Category
URN: urn:nbn:se:umu:diva-58606OAI: diva2:549279
External cooperation
Victor Hillebjörk, Festival 2014
Educational program
Programme in Cognitive Science
Social and Behavioural Science, Law
Available from: 2012-09-04 Created: 2012-09-04 Last updated: 2012-09-12Bibliographically approved

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Boman, Mimmi
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Department of Psychology

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ReferencesLink to record
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