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Inside Marketing: Practices, Ideologies, Devices
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. (RiseB)ORCID iD: 0000-0003-2593-9439
2012 (English)In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 28, no 3, 267-268 p.Article, book review (Refereed) Published
Place, publisher, year, edition, pages
Elsevier, 2012. Vol. 28, no 3, 267-268 p.
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Business Administration
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Business Studies; Sociology
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URN: urn:nbn:se:umu:diva-59015DOI: 10.1016/j.scaman.2012.02.001OAI: oai:DiVA.org:umu-59015DiVA: diva2:550592
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RiseB
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USBESDA

Book review of: D. Zwick, J. Cayla, (Editors), Inside Marketing: Practices, Ideologies, Devices (2011) Oxford University Press, Oxford, 357 pp

Available from: 2012-09-07 Created: 2012-09-07 Last updated: 2017-12-07

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CiteExportLink to record
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