Sociala medier - Ett framgångsrikt verktyg för offentliga verksamheter?: En kvalitativ studie av hur verksamheter som riktar sig till ungdomar och unga vuxna använder sig av sociala medier.
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Social media is used widely around the world by millions of people every day. In this report an analysis has been made of how organisations that are directed towards marginalized adolescents and young adults, are using social media in their working processes. The data has been gathered through qualitative interviews and case studies of three organisations, which are in different stages in their use of social media. The results from the study indicates that every chosen organisation wants to use social media applications for the same purpose, which is to be available where their target audience is situated, but their progress is reduced by elements such as priority, lack of knowledge and time.
Place, publisher, year, edition, pages
2012. , 39 p.
Informatik Student Paper Bachelor (INFSPB), SPB 2012.19
Sociala medier, offentlig verksamhet, ungdomar, unga vuxna
Information Systems, Social aspects
IdentifiersURN: urn:nbn:se:umu:diva-59184OAI: oai:DiVA.org:umu-59184DiVA: diva2:551457
Programme in Behavioural Analysis of IT-Environments
UppsokSocial and Behavioural Science, Law
Skog, Daniel, universitetslektor
Orre, Carljohan, Universitetslektor