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Creating trust with the help of a cross media perspective: - A study to understand how cross media can enhance online vendors trust towards their customers.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The trust for online vendors is something that is really important for e-commerce to function. For a long time the user interface has long been thought of as the main solution for solving the problem with unprofitable online stores. Even though a better usability for a online store will improve it and perhaps lead to some success. Usability will not alone be the one solution to the problems that a online store might have. However the low credibility for Web sites doesn't stop us from going online and making transactions with online vendors. In this thesis it is shown how a cross media concept could enhance the trustworthiness for e-commerce and online vendors. Based on the findings form two empirical studies and literature, four elements are presented that I believe would assist in making e- commerce feel more safe and secure. 

Place, publisher, year, edition, pages
2012. , 26 p.
Informatik Student Paper Master (INFSPM), SPM 2012.09
Keyword [en]
e commerce, trust, cross media, enhancing trust, trustworthiness, online vendors, social media
National Category
Information Systems, Social aspects
URN: urn:nbn:se:umu:diva-59632OAI: diva2:555446
Educational program
Master's Programme in Cross Media Interaction Design
2012-06-08, Umeå, 09:36 (English)
Social and Behavioural Science, Law
Available from: 2012-09-20 Created: 2012-09-20 Last updated: 2012-09-20Bibliographically approved

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Vemmenby, Mikael
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