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Creating trust with the help of a cross media perspective: - A study to understand how cross media can enhance online vendors trust towards their customers.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The trust for online vendors is something that is really important for e-commerce to function. For a long time the user interface has long been thought of as the main solution for solving the problem with unprofitable online stores. Even though a better usability for a online store will improve it and perhaps lead to some success. Usability will not alone be the one solution to the problems that a online store might have. However the low credibility for Web sites doesn't stop us from going online and making transactions with online vendors. In this thesis it is shown how a cross media concept could enhance the trustworthiness for e-commerce and online vendors. Based on the findings form two empirical studies and literature, four elements are presented that I believe would assist in making e- commerce feel more safe and secure. 

Place, publisher, year, edition, pages
2012. , 26 p.
Series
Informatik Student Paper Master (INFSPM), SPM 2012.09
Keyword [en]
e commerce, trust, cross media, enhancing trust, trustworthiness, online vendors, social media
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-59632OAI: oai:DiVA.org:umu-59632DiVA: diva2:555446
Educational program
Master's Programme in Cross Media Interaction Design
Presentation
2012-06-08, Umeå, 09:36 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2012-09-20 Created: 2012-09-20 Last updated: 2012-09-20Bibliographically approved

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fulltext(4132 kB)420 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf