Creating trust with the help of a cross media perspective: - A study to understand how cross media can enhance online vendors trust towards their customers.
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The trust for online vendors is something that is really important for e-commerce to function. For a long time the user interface has long been thought of as the main solution for solving the problem with unprofitable online stores. Even though a better usability for a online store will improve it and perhaps lead to some success. Usability will not alone be the one solution to the problems that a online store might have. However the low credibility for Web sites doesn't stop us from going online and making transactions with online vendors. In this thesis it is shown how a cross media concept could enhance the trustworthiness for e-commerce and online vendors. Based on the findings form two empirical studies and literature, four elements are presented that I believe would assist in making e- commerce feel more safe and secure.
Place, publisher, year, edition, pages
2012. , 26 p.
Informatik Student Paper Master (INFSPM), SPM 2012.09
e commerce, trust, cross media, enhancing trust, trustworthiness, online vendors, social media
Information Systems, Social aspects
IdentifiersURN: urn:nbn:se:umu:diva-59632OAI: oai:DiVA.org:umu-59632DiVA: diva2:555446
Master's Programme in Cross Media Interaction Design
2012-06-08, Umeå, 09:36 (English)
UppsokSocial and Behavioural Science, Law
Lund, Andreas, Universitetslektor