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The market of the bottom of the pyramid: Impact on the marketing-mix of companies. : A quantitative study of three African countries
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , 67 p.
Keyword [en]
BOP, marketing-mix, subsistence consumer, poverty, consumption characteristics
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-60130OAI: oai:DiVA.org:umu-60130DiVA: diva2:558082
Uppsok
Social and Behavioural Science, Law
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Examiners
Available from: 2012-10-04 Created: 2012-10-01 Last updated: 2012-10-04Bibliographically approved

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fulltext(1916 kB)2427 downloads
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File name FULLTEXT01.pdfFile size 1916 kBChecksum SHA-512
7678130efa6d400eec000c1b7b30d92b641f60f5a74e0f6634207ca3b916a0d09167c36a9156c53371582622d8391b02aa18a425a3b5f6f55a32a35e770d95cf
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf