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Mediating a Repositioned Corporate Brand at the Service Encounter: Brand Building in a Swedish Insurance Company
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2010 (English)In: Contemporary Issues in Brand Research / [ed] G. Christidoulides, Athens Institute for Education and Research (ATINER), 2010Chapter in book (Refereed)
Place, publisher, year, edition, pages
Athens Institute for Education and Research (ATINER), 2010.
National Category
Business Administration
Research subject
Business Studies
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URN: urn:nbn:se:umu:diva-60388ISBN: 978-960-6672-68-2 (print)OAI: oai:DiVA.org:umu-60388DiVA: diva2:559709
Available from: 2012-10-10 Created: 2012-10-10 Last updated: 2013-08-09Bibliographically approved

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Boström, Gert-OlofIsberg, Sofia
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Umeå School of Business and Economics (USBE)Business Administration
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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