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Att marknadsföra regioner: En kvalitativ studie om hur kommuninformatörerna i Höga Kusten Norrköping/Linköping, Östra Småland/Öland upplever samarbetet mellan regioner sett ur ett marknads­föringsperspektiv.
Umeå University, Faculty of Arts, Department of culture and media studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To market regions : A qualitative study of how municipal informants in Höga Kusten, Norrköping/Linköping and Östra Småland/Öland experience cooperation between regions seen from a marketing perspective. (English)
Place, publisher, year, edition, pages
2012. , 33 p.
Keyword [en]
Marketing - Location Marketing - Strategic Communication - Local Information - Campaign – Place Branding - City branding - Advantages - Disadvantages - Differences
Keyword [sv]
Marknadsföring, strategisk kommunikation, platsmarknadsföring, kampanj, citymarknadsföring
National Category
Media and Communications
URN: urn:nbn:se:umu:diva-66720OAI: diva2:608948
Educational program
Programme in Media and Communication Studies: Strategic Communication
Social and Behavioural Science, Law
Available from: 2013-06-10 Created: 2013-03-02 Last updated: 2013-06-10Bibliographically approved

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Att marknadsföra regioner(591 kB)281 downloads
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Persson, Marielle
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