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The impact of product packaging on consumers' purchase desisions within a low involvement product category
ESC-Dijon School of Business.
ESC-Rennes School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2012 (English)In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 21, no 2/3, 124-135 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
IMDA Press , 2012. Vol. 21, no 2/3, 124-135 p.
Keyword [en]
Consumer behavior, packaging, purchase decisions
National Category
Social Sciences
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:umu:diva-67114OAI: oai:DiVA.org:umu-67114DiVA: diva2:610671
Available from: 2013-03-12 Created: 2013-03-12 Last updated: 2017-12-06Bibliographically approved

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CiteExportLink to record
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