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Grey is gorgeous: on Dove's campaign for real beauty targeting older consumers
Umeå University, Faculty of Social Sciences, Demographic Data Base. (Ageing and Living Conditons ALC)ORCID iD: 0000-0002-1830-9941
2012 (English)In: New perspectives on consumer culture theory and research / [ed] Sedáková, Renata & Zahrádka, Pavel, Cambridge: cambridge scholars publishing , 2012Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cambridge: cambridge scholars publishing , 2012.
Keyword [en]
age, aging, markering, advertising
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:umu:diva-67993ISBN: 978-1-4438-4157-3 (print)OAI: oai:DiVA.org:umu-67993DiVA: diva2:615264
Available from: 2013-04-09 Created: 2013-04-09 Last updated: 2015-12-08Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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