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They see themselves as young: the market addressing the older consumer
Umeå University, Faculty of Social Sciences, Demographic Data Base. (Ageing and Living Conditons ALC)ORCID iD: 0000-0002-1830-9941
2012 (English)In: Age, image, identity / [ed] Ylänne, Virpi, New York: Palgrave Macmillan , 2012Chapter in book (Refereed)
Place, publisher, year, edition, pages
New York: Palgrave Macmillan , 2012.
Keyword [en]
age, ageing, media, marketing, cultural conceptions
National Category
Social Sciences
URN: urn:nbn:se:umu:diva-67996OAI: diva2:615270
Available from: 2013-04-09 Created: 2013-04-09 Last updated: 2015-12-08Bibliographically approved

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Lövgren, Karin
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