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Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-Consumer Marketing
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2013 (English)Collection (editor) (Other academic)
Abstract [en]

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.

The problems faced by many entrepreneurial managers managing start-ups or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which theses problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.

Place, publisher, year, edition, pages
Singapore: World Scientific, 2013, 1. , 505 p.
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:umu:diva-68290ISBN: 978-981-4383-05-9 (print)OAI: oai:DiVA.org:umu-68290DiVA: diva2:616269
Available from: 2013-04-15 Created: 2013-04-15 Last updated: 2013-06-03Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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