Grocers’ window displays: the eclipse of a British tradition
2013 (English)In: International Journal of Consumer Studies, ISSN 1470-6423, E-ISSN 1470-6431, Vol. 37, no 5, 467-472 p.Article in journal (Refereed) Published
By reference to period retailing narratives, this paper examines the changed significance of shop window displays for British grocers with the transition from counter-based to self-service from the late 1940s to the 1960s. The ‘well-dressed’ window showing a selection of goods and price offers became an early casualty of changed retail practices. Opportunities presented by self-service for comprehensive stock displays and in-store promotion proved a decisive challenge to the art of the grocer's window display. These displays had been ubiquitous; large and small shops alike tried to impress passers-by with examples of their stock range. Self-service shops had different internal space requirements and soon it was more important that potential customers could see the well-stocked aisles and activity within.
Place, publisher, year, edition, pages
John Wiley & Sons, 2013. Vol. 37, no 5, 467-472 p.
Grocer's shops, shop window, display, self-service
History and Archaeology
IdentifiersURN: urn:nbn:se:umu:diva-71060DOI: 10.1111/ijcs.12020OAI: oai:DiVA.org:umu-71060DiVA: diva2:621963