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Reklam för Responsiva Webbplatser: En studie i hur reklam bör utformas för internet
Umeå University, Faculty of Social Sciences, Department of Informatics.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Advertising in responsive websites is a quite new phenomenon and has therefore, previously not been a target for any mayor research. Todays society, where new technological innovations persistantly supersede others must be seen as a possible changer for how companies advertise to this society. This paper sheds light on many of the difficulties connected with advertising for responsive websites, but also possibilities and advices for the future. Through a litterature review and a focus group with respondents from a large communication agency in Umeå, insights, implications, solutions and thoughts both connected to specific websites but also around advertising for the future as a whole is presented. This paper can work as a subject of discussion, when designing responsive websites with advertising in mind or as a starter for future research. 

Place, publisher, year, edition, pages
2013. , 28 p.
Informatik Student Paper Bachelor (INFSPB), 2013.20
Keyword [en]
responsive web design, RWD, RWC, advertising
Keyword [sv]
responsiv webbdesign, reklam, annonsering
National Category
Information Systems, Social aspects
URN: urn:nbn:se:umu:diva-73378OAI: diva2:631223
External cooperation
Plakat, Umeå
Educational program
Digital Media Production
Social and Behavioural Science, Law
Available from: 2013-06-20 Created: 2013-06-20 Last updated: 2013-06-20Bibliographically approved

Open Access in DiVA

Ljungberg.2013(709 kB)260 downloads
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File name FULLTEXT01.pdfFile size 709 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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Information Systems, Social aspects

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