Reklam för Responsiva Webbplatser: En studie i hur reklam bör utformas för internet
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Advertising in responsive websites is a quite new phenomenon and has therefore, previously not been a target for any mayor research. Todays society, where new technological innovations persistantly supersede others must be seen as a possible changer for how companies advertise to this society. This paper sheds light on many of the difficulties connected with advertising for responsive websites, but also possibilities and advices for the future. Through a litterature review and a focus group with respondents from a large communication agency in Umeå, insights, implications, solutions and thoughts both connected to specific websites but also around advertising for the future as a whole is presented. This paper can work as a subject of discussion, when designing responsive websites with advertising in mind or as a starter for future research.
Place, publisher, year, edition, pages
2013. , 28 p.
Informatik Student Paper Bachelor (INFSPB), 2013.20
responsive web design, RWD, RWC, advertising
responsiv webbdesign, reklam, annonsering
Information Systems, Social aspects
IdentifiersURN: urn:nbn:se:umu:diva-73378OAI: oai:DiVA.org:umu-73378DiVA: diva2:631223
Digital Media Production
UppsokSocial and Behavioural Science, Law
Bodén, Johan, Universitetsadjunkt
Danielsson Öberg, Karin, Universitetslektor