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Embedding healthy eating: nudging or toolbox?
Queen Maragret University, Edinburgh, UK .
Umeå University, Faculty of Social Sciences, Department of Food and Nutrition.
2013 (English)In: Nutrition & Food Science, ISSN 0034-6659, Vol. 43, no 4, 330-338 p.Article in journal (Other academic) Published
Abstract [en]

Purpose – The purpose of this paper is to examine the rationale and limitations of public nudging approaches currently to be found in the UK food choice environment.

Design/methodology/approach – The paper uses a critical review of the literature with case studies.

Findings – Nudging has potential value to assist healthier food choices, although the current focus of proponents tends to be the individual micro-environment for selection rather than the wider food choice context. Ethical questions are raised by nudging as a policy and limited evidence of success to date would suggest that a combination of personalised tools and public nudges – individual empowerment and attention to the choice environment – might be more effective for embedded healthier eating.

Originality/value – This paper contrasts the underlying assumptions of the nudge approach by reference to the behavioural toolbox.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2013. Vol. 43, no 4, 330-338 p.
National Category
Social Sciences
URN: urn:nbn:se:umu:diva-74458DOI: 10.1108/NFS-03-2012-0028OAI: diva2:634235
Available from: 2013-06-28 Created: 2013-06-28 Last updated: 2014-01-15Bibliographically approved

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