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Organizing by co-creation: emerging cultural projects
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.ORCID iD: 0000-0002-0842-6941
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2013 (English)In: Proceedings of the 22nd Nordic Academy of Management Conference (NFF), Reykjavik, Island, August 21-23, 2013. Track 11., 2013Conference paper (Other academic)
Abstract [en]

Co-creation can be seen as a form of organizing, building from the bottom-up, often within the structure of an open-source project. Previous studies on projects have often had the perspective that projects are organized through a top-down approach where a project, or a number of projects, is created for the development of a new product or service. In this study we take a perspective of co-creation and user involvement to show how projects can emerge from the bottom up. Umeå’s application to become the European Capital of Culture 2014 was successful, to a large extent due to its unique approach to organize the project through co-creation. The idea is that cultural projects forming the program should emerge from the community, but how can this be organized? The purpose of the paper is to illustrate how a large multi-project initiative is managed and organized through co-creation practices. Interviews with politicians involved, people from the Umeå 2014 project team and secondary data on the project will be analyzed to explore how the project is organized and the process by which cultural projects within it emerge. To illustrate, two cultural projects are analyzed more specifically. The Umeå 2014 project takes the role of a platform that makes meetings and interactions possible, and organizing by co-creation allows for creative cultural projects to emerge. The paper contributes to research on multi-project initiatives and illustrates that co-creation practices can be a fruitful, although challenging, approach that contradicts the traditional way of running programs.

Place, publisher, year, edition, pages
Keyword [en]
Co-creation, emerging projects, multi-project initiative, European Capital of Culture
National Category
Business Administration
URN: urn:nbn:se:umu:diva-79727OAI: diva2:644149
22nd Nordic Academy of Management Conference, Track 11. Researching Temporary Organizations and Project Practices Reykjavík, Iceland, August 21-23, 2013
Available from: 2013-08-29 Created: 2013-08-29 Last updated: 2016-03-03

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