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Requirement Managers’ Roles in Platform NPD
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Hanken School of Economics.
2013 (English)In: Proceedings of the 22nd Nordic Academy of Management Conference (NFF), Reykjavik, Island, August 21-23, 2013, 2013Conference paper, Abstract (Other academic)
Abstract [en]

The interplay between customer needs and product innovation dynamics is a key factor in innovation research.  Nevertheless, despite all best efforts, development projects often lead to the introduction of products that do not meet customer expectations. Although the design team typically applies customer-related information from several sources, the product design somehow fails to satisfy customer requirements.  Regardless of what happens with respect to meeting time and budget constraints, no project that fails to satisfy customer requirements will ever be considered a success.  In order to mitigate these problems it has been asserted that it is necessary to

1.)    establish the importance of requirements to project and product success and

2.)    define the requirements process and clarify individual roles and responsibilities in using it. 

Consequently, the importance is in customer requirement management is vital to perform successful development.  However, the role of the requirement manager is understudied.  It is reasonable to believe that the requirement manager, just as any type of project manager, would meet challenges related to cross-functional cooperation, coordination, and communication.  In this paper we report on the activities that requirement managers involve themselves.  The setting is a platform development project designed to produce an appropriate platform for two brands manufactured and marketed as separate transportation vehicles in a global market.  The study appeared especially significant insofar as from the very initiation, the organization defined a position of requirement manager.  In particular, we look into that “black box” of activities and roles that requirement managers must avail themselves. 

Place, publisher, year, edition, pages
Keyword [en]
Requirements Managers, Platform Projects
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:umu:diva-79756OAI: diva2:644589
the 22nd Nordic Academy of Management Conference (NFF), Reykjavik, Island, August 21-23, 2013
Available from: 2013-08-31 Created: 2013-08-31 Last updated: 2014-02-10Bibliographically approved

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