umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Evaluation of Brand Extensions: Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013. , 64 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-79850OAI: oai:DiVA.org:umu-79850DiVA: diva2:645237
Educational program
International Business Program
Supervisors
Examiners
Available from: 2013-09-11 Created: 2013-09-03 Last updated: 2013-09-11Bibliographically approved

Open Access in DiVA

Brand Extension(2346 kB)2083 downloads
File information
File name FULLTEXT01.pdfFile size 2346 kBChecksum SHA-512
92052604ee261335e45745217b70e8595f84467899f0e8670c2a2228807a11e6e8fd69c4983364b96908668ae10f40a2334272a327d14ba276d70c9fbf25d7d4
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Brännström, HannaStaffansson, Frida
By organisation
Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 2083 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 187 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf